About

About SODO DE YŪGEN

Rooted in the timeless rituals of Japanese skincare and refined with clinical precision, SODO DE YŪGEN is a sanctuary of purity, grace, and radiant calm.

Our Story

SODO DE YŪGEN was born from a desire to bring Japan’s finest skincare rituals to the UAE. Inspired by the Japanese concept of 'yūgen' — a deep, subtle beauty beyond words — we believe in honoring the skin through mindful, minimal, and effective care. Each product we curate reflects our passion for calm elegance, ingredient integrity, and visible transformation.

Founder’s Note

As the founder of SODO DE YŪGEN, I believe in skincare that nourishes not only the skin, but the soul. This brand was born from my love for Japanese aesthetics, quiet rituals, and uncompromising quality — and my wish to share this beauty with others.

Our Philosophy

We believe that beauty should be a balance of nature, science, and serenity. Our formulations are selected for their safety, effectiveness, and harmony with the skin. We work with Japanese brands that value clean ingredients, alcohol-free formulas, cruelty-free standards, and halal-conscious practices aligned with the values of the region.

Crafted for the UAE

From luxurious beauty destinations across the UAE to personal skincare rituals throughout the GCC — including Saudi Arabia, Qatar, and beyond — SODO DE YŪGEN is tailored to meet the climate, lifestyle, and cultural expectations of the region. We offer both B2C and B2B solutions — allowing individuals and professionals alike to experience the transformative power of modern Japanese skincare.

Our Promise

Every product we introduce is:

  • 🗾 Made in Japan
  • 🚫 Alcohol-Free
  • 🧪 Clinically tested & safe for sensitive skin
  • 🐰 Free from animal-derived ingredients
  • 🌿 Halal-conscious & clean

Our Values

  • Refined Curation – We select only the most advanced and ethical Japanese skincare innovations.
  • Clean Integrity – No alcohol, no animal-derived ingredients, no harshness – only pure results.
  • Calm Luxury – From our design to customer care, everything is created to feel calm and elevated.
  • Respect for Culture & Skin – We align with local values and dermatological sensitivity.

Let your skin rediscover serenity. Welcome to the quiet elegance of SODO DE YŪGEN.

Why Japan? Why do we choose Japan?

Because Japan leads the world in skincare innovation rooted in purity, discipline, and harmony. From centuries-old fermentation techniques to today’s clean biotech advances, Japanese skincare represents a perfect balance of tradition and future-forward care. At SODO DE YŪGEN, we believe in honoring this legacy — where science meets serenity.

Our Commitment to You

We are committed to excellence in every step — from our curated selection and clean formulations to the experience you receive. Your order will arrive beautifully presented, and your questions will be met with care. This is skincare as ritual, and service as respect.